I worked with one of my clients to develop a branding strategy for his Christian fitness coaching business.
This work included meetings discussing his target demographic, and ongoing brand ideation. We came up with multiple logo variations for multiple applications, a branding kit, and finally a website redesign.
StrengthenMe
This client contracted me to create a logo for his Christian fitness company “StrengThenMe”. His original idea was to have a logo based on the biblical story of Samson and a yellow or orange glow in the background to represent the Holy Spirit giving this strong man strength. I presented the client with these five logo concepts.
Logo Ideation
He then decided he wanted a emoji style logo of a strong man with a yellow glow behind him to represent strength of the holy spirit. I prompted DALL-E 3 to create some initial concepts and brought them into Adobe Illustrator for ideation. I image traced these concepts in illustrator and began to manipulate colors and background my client choose his favorite and after even further iteration. The client ended up accepting the logo on the right.
Months later this client returned to me wanting a more simplified version of this logo with typography. After trying several font combinations, the client accepted this logo and icon.
I created a brand vision for this client and we came up with some colors and font choices to use across his printed products. He later made a pamphlet and website through Canva based on the branding kit the marketing strategy we discussed.
Branding Kit
Website Redesign
This client approached me several months later to redesign his website. I encouraged him to come up with an “About Me” section and helped him write it. We talked about the nature of the fitness industry and how he was changing his focus to get his name out there as a fitness coach. I also encouraged him to include a customer testimonial and encouraged him to include some images that were tailored towards the summer season as well as of his personal transformation and story.
