Discover A Pet

I developed an app called "Discover A Pet" using Figma. I began by conducting thorough market research, including a competitive analysis where I performed a heuristic evaluation of Petfinder.com. Following this, I interviewed my target demographic, which informed the creation of an empathy map and a persona. I then designed a user flow and created low- and mid-fidelity prototypes in Figma. To validate my designs, I crafted a script for usability testing with real users. Based on the feedback, I iterated on the design and refined it, leading to the final version of the app.

ProductU Redesign

I was tasked with redesigning ProductU’s website with an innovative new feature. I used Framer and added a testimonials page to show students positive experiences. To interact with the high fidelity mockup and see this site in action, please press the button below.

Spirit Lover’s App

I used Figma to create this design. I make use of contrast and color to guide users seamlessly from homepage to purchase.

Rare Snack App
Wireframe & Research.

Created wireframes, user flow, and screen flow for app interface. Conducted research to determine what participants want in a snack delivery app. Interviewed participants, created thematic analysis with codes generated, and themes for app development.

Wander Lust Worldwide

I was given a week to create a travel website geared towards young professionals looking for off the beaten path travel experiences. I created this design in Adobe XD, including a global navigation bar, and a local navigation in the form of a dropdown menu.

Spice & Sugar

I designed a high-fidelity wireframe and user flow for a lingerie website called "Spice and Sugar." My work included creating a logo, a sidebar with categorized collections, and highlighting key collections on the homepage. Additionally, I designed inner pages, including various collections and a product page. To ensure usability, I tested the site by having a user navigate from the homepage to adding a product to the cart, while screen recording the process.